Memphis exudes creativity, guided by individuals who help shape its distinct character. Among these influential figures is Cara Greenstein, a woman of many talents who mirrors the city’s innovative spirit. From her diverse roles in public relations to community engagement, her journey reflects Memphis’ dynamic essence and boundless potential.
Cara Greenstein—VP of Public Engagement at DCA & Lifestyle Influencer
A Decade of Dedication: Cara's Return to Memphis
Cara Greenstein stands as a testament to the magnetic pull of Memphis. Raised in the city’s embrace, her journey ventured to Austin, Texas, where she honed her skills in public relations and birthed Caramelized, a beacon of inspiration in food, home, and lifestyle. Despite the distance, the call of Memphis was irresistible. A decade since her return, marked by personal milestones and professional achievements, Cara’s story is interwoven with the city’s evolving narrative, reflecting a deep-seated gratitude and anticipation for what’s yet to come.
DCA: Shaping Memphis' Public Dialogue
As the Vice President of Public Engagement at DCA, Cara’s role transcends the conventional boundaries of an ad agency. Her efforts are pivotal in transforming Memphis Public Libraries, Memphis Parks, and various cultural and real estate developments into hubs of civic pride and cultural engagement. Through organizations like ARTSmemphis and the reimagining of iconic local spaces, Cara and her team at DCA are at the forefront of enhancing the city’s cultural landscape, ensuring that Memphis remains a premier destination to visit and live.
Caramelized: A Platform for Change
With Caramelized, Cara leverages her social media influence to spotlight Memphis’ culinary and cultural gems. Her passion for the city shines through as she invites her followers to explore new and beloved spots, thereby fostering a deeper appreciation and love for Memphis. Through her lens, Cara not only offers daily inspiration but also plays a crucial role in driving positive community change and engagement.
Envisioning a Thriving Arts & Culture Scene
Appointed as co-chair on Mayor Paul Young’s transition team for the Thriving Arts & Culture committee, Cara is positioned to shape the city’s artistic and cultural future. Inspired by collaborative discussions, she is determined to highlight Memphis’ beauty and potential, advocating for a perspective shift that celebrates the city’s unique charm and historical significance in the Civil Rights Movement.
Cara's Culinary Escapes
After a day of hard work in the 901, Cara finds joy in the city’s dynamic culinary scene. Her favorite spots, The Acre and Andrew Michael Bar, serve not just as venues for relaxation but as symbols of Memphis’ beautiful culinary identity, perfectly embodying her love for the city and its endless offerings!
That’s all for now, folks! Stay tuned for more spotlights on local leaders making a difference in our city. And remember, Choose901 is not just a call to action—it’s a call to community. Let’s keep supporting the local talent and organizations that are upping the ante for the city!
