7 Hidden Gems. 1 Challenge. Endless Vibes.
You’ve walked the halls. You’ve sipped the coffee. You’ve probably posted a photo (or five) by the red staircase. But did you know that Crosstown Concourse is full of hidden Easter eggs—little nods to the building’s past and the creative minds that brought it back to life?
We’re teaming up with Choose901 to turn these secrets into a challenge.
📸 FIND THEM. SNAP THEM. TAG US. WIN.
That’s the vibe. Find all 7 Easter eggs below, post your pics to Instagram, and you’ll be entered to win an exclusive Crosstown Concourse prize pack—including a $100 Crosstown e-gift card, local goodies, and Choose901 swag.
Here’s your cheat sheet:
1. Concourse C
📍Central Atrium – Visitor Desk
That giant “C” on the front of the visitor desk? It’s not just for show—it was cast from melted-down radiators found in the building during construction. Give it a closer look (and maybe a boomerang while you’re at it).
2. Yours/Ours Sign
đź“ŤNortheast corner, above Concourse Avenue
As you drive in, glance up. The blinking “Y” in the “YOURS” sign isn’t a glitch—it’s a message. Crosstown is both Ours and Yours, and that’s something worth capturing.
3. Spiral Stairs
đź“ŤEntrance to Crosstown Arts (2nd floor)
Red. Iconic. Spiraling into your feed. These stairs aren’t just art—they’re a sculptural tribute to the chutes that once carried Sears packages to the loading docks. Strike a pose mid-spiral for bonus drama.
4. Fence Mural
đź“ŤWest retail hallway
It looks like a piece of public art—and it is—but it’s also made from the fence that surrounded the Crosstown Theater during construction. Snap a wide shot and tag your artsy friend.
5. Survival Planters
đź“ŤOutside the West Atrium
Once stocked with Cold War-era emergency rations, these green cans now hold plants instead of panic. You’ll find them near Church Health and the YMCA. Bonus points for a photo with a fresh bloom.
6. L&N Rail Lines
đź“ŤNorth Plaza, near Crosstown Theater
Look down! Those metal lines in the concrete trace the path of the old L&N Railroad that helped power Sears’ shipping ops. Historic AND aesthetic.
7. Parcels Sign
📍West Atrium – Look Up
Named for the millions of packages once sorted here, Parcels @ Concourse is now a stylish apartment community on the upper floors. Spot the signage above the West Atrium and tag a friend you’d live here with.
How to Enter:
- đź“· Find all of the 7 Easter eggs listed above.
- ✨ Post your photos to Instagram (feed or stories—both count!).
- 🏷️ Tag @crosstownconcourse + @choose901 and use the hashtag #CrosstownEasterEggHunt
That’s it! You’re in the running for a Crosstown Prize Pack filled with:
- $100 Crosstown e-giftcard
- Choose901 Swag Bag
Ready, Set, Hunt.
Whether you’re a longtime Crosstown regular or just here for the vibes, this is your sign to explore with fresh eyes. These Easter eggs aren’t just fun photo ops—they’re little reminders of how much soul lives inside this big, beautiful building.
Hunt ends April 21, so grab your phone, round up your crew, and get hunting.
What’s Ours is Yours, Memphis. 🖤
This blog was written by Adrian Perez
Adrian Perez is the Communications Specialist at Crosstown Concourse. He loves sharing Memphis stories and running social media behind the scenes.
