Stax Music Academy’s Black History Month Show is Going Virtual

Stax Museum of American Soul Music and Stax Music Academy are bringing the Stax story and music to the world during Black History Month, and Choose901 is a proud sponsor!

The students and staff at both Soulsville staples are bringing TWO incredible experiences to classrooms and living rooms around the world:

  • The Stax Museum Virtual Tour
  • Stax Music Academy’s Black History Month Concert


Discover why Memphis music history makers like Mavis Staples, Al Bell, Bettye Crutcher, and Al Jackson, Jr. found their sound and soul in Soulsville, TN. Throughout “Magnetic South: All Signs Point to Soulsville USA,” participants will peak into the personal and professional journeys of famed Memphis musicians of the past whose stories will be told by the following moguls of the present: Tonya Dyson, Keia Johnson, Terence Clark, and actor Kenon Walker.

“This all-ages tour will help the Stax Museum continue introducing new generations to the authentic music created at Stax and offer keen insight into the culture that existed there—from stories of opportunity and empowerment to racial equality,  social justice, and the pure magic of making timeless music.”

>> Register for the tour here <<


After the extraordinary national/international success of SMA’s virtual programming in 2021, with over 130,000 viewers in 27 states and 12 foreign countries, their 2022 Black History Month productions will offer even more.

The Soul of America: An Evolution of Black American Music concert will be available beginning February 15, 2022 (but you can register to receive access TODAY!).  If you’ve been lucky enough to catch one of Stax Music Academy’s live performances, then you already know they bring the house down every time. You’re invited to settle in as they use their talents to examine the timeline of music’s past and present; checking in with greats like B.B. King, the Pointer Sisters, Ike & Tina Turner, Rufus Thomas, and Duke Ellington, plus pop music titans like Beyonce, Janelle Monae, and more.

You may even experience some “I’ve been there” moments as the virtual celebration was filmed at special locations throughout Memphis and the South that spotlight the cradle of Black American music.

>> Register here to receive access to the show <<

Both the virtual concert and tour are available worldwide, free for students, schools, and youth organizations.

A pay-what-you-can option is available for other community members. 


Continue to support the burgeoning talent of the South brought to you by Stax Music Academy here.

Help Stax Museum keep the legacy of Stax legends alive here.

Memphis’ Black History doesn’t stop there!

Caravan Your Way Through Black Memphis’ Past & Present with A Tour of Possibilities

Support Your Local Black Community


Can’t get enough of Memphis music?

All These Dreams: Black Memphis in Song (Playlist)

Must See Sites For Any Memphis Music Pilgrimage

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