Photo: Ally Perkins

Memphis Nonprofits: FIVE Steps to a Great Giving Tuesday

Sing it with us: “It’s the most wonderful time of the yearrrrr!”

That’s right nonprofit friends—it’s the time of the year when hearts turn to the holidays and generosity plays a starring role—and we want you to have all the tools you need to tap into that giving spirit for the good of the city we all love.

The team at City Leadership (those Memphis stans who created Choose901) wants to help nonprofits tell your stories and communicate your needs. Giving Tuesday is one way to celebrate generosity and engage Memphians in our missions, and City Leadership has tools to help organizations get started. 

From 2016 to last year, Giving Tuesday has grown from raising a little over $200,000 to raising well over $2,600,000 in 2020—Memphians really show up for this “holiday,” and we’re not surprised!

SO! From now until November 30th, get involved—and if you want to really brand it for the Bluff City, use the #GiveMemphis hashtag. It’s easy to get involved, and you’ve got time to make a plan. Here’s how to get started:

STEP 1: READ UP ON IT: Get started here with all the #GivingTuesday resources, including this Complete Guide for Nonprofits. You’ll be amazed at the materials and inspiration you’ll find.

STEP 2: THINK BEYOND THE DOLLAR: Sure, #GivingTuesday raised almost $2.5 billion dollars in the U.S. last year—but it’s just as much about caring for a neighbor and lending your voice to a cause as it is about dollars and cents. Get your followers or group engaged in all forms of generosity.

STEP 3: SET A GOAL: Ready to tap into the power of #GivingTuesday? Kate Lareau, Director of Development at City Leadership, recommends getting specific: “Almost 35 million people were involved with Giving Tuesday last year. People WILL give, so invite them into a specific, measurable goal for your cause. Whether you need 10 new volunteers, 20 new donors, or $1,000 to buy a new computer, be specific so that people can help you reach your goal.”

STEP 4: GET THE #GIVEMEMPHIS & #GIVING TUESDAY GRAPHICS: City Leadership created #GiveMemphis logos and images to help you get started. Download them here. #GiveMemphis helps our nonprofit community remind people to consider giving to local nonprofits—the same organizations that make everyday life better for people across the Mid-South. All the #GivingTuesday logos, as well as some great templates on Canva, can be found here.

STEP 5: MAKE A PLAN: You have resources and a goal, now make a communication plan. Create a few images and some language to tell the story of your mission and your goal for #GivingTuesday. Make a calendar and set reminders to roll it all out on social media and via email. People will want to help when they hear your story and your goal!

November 30, 2021 will be yet another great chapter in the great story of Memphis generosity.

City Leadership invites you to reach out to our Director of Development, Kate Lareau, with questions about #GiveMemphis and #GivingTuesday. 

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