Now is the Time. Memphis is the Place.

New Brews On The Block: Beale Street Brewing Company Releases Two New Beers

Photo: @bealestbrewingco

Apologies if this is naive of me, but I grew up thinking that beer drinking was a white man’s lane. I wasn’t even introduced to beer until I went to my first field party out in the sticks, and it was Natty Lite (take that as you will). Now that I’m older, wiser, & have discovered my love for craft beer, I’m thankful for the many options this city totes—and I’m even more excited for the newest beers that have popped up, because they’re tasty and brewed by someone who reps people like me.


“Stereotypically, when it comes to drinking beer, Black people are associated with drinking malt liquor, 40-ounce beverages,” said Kelvin Kolheim, Founder of Beale St. Brewing Company. “Someone told me the other day that just by us being recognized as black-owned brewery in Memphis, it introduces craft beer to an entirely different demographic of people who may have not been paying attention to it.”

Beale St. Brewing Company, Memphis’ first black-owned brewery, released its first two beers in March of 2020, and this week, we can expect to see two new brews hitting the shelves!

“I’m not a brewmaster, nor am I a chef, but I did grow up in the kitchen helping my mom cook,” Kolheim said. “I went to culinary school six years ago, and I do catering—and when I realized that I could manipulate the flavors in beer like I could with food…I don’t want to say ‘Oh, sh**,’ but it was like an oh sh** moment for me.”

Before the Memphis native put his brew hat on, he worked as the Director of Economic Development with the Greater Memphis Chamber—and although it may seem like he’s completely switched gears, he’s still running in the same lane, just with different shoes on.

“At the Chamber, I was an ambassador of Memphis,” Kolheim said. “And with the Brewery, we’re an ambassador of Memphis. We want to be a part of the “What’s Right with Memphis” conversation. We want to be a brewery that Memphis can hang it’s hat on, and be proud of. It’s really about celebrating Memphis through the love of craft beer.”

And with each beer they’ve released so far, they’re letting folks know they hail from Memphis, Mane. Centsational is direct nod to local basketball legend Penny Hardaway, Space Age Sippin’ shows love for 8Ball & MJG, a Memphis-bred hip-hop duo who set the tone for Southern rap—and their two new beers, 528hz of Love & Hoppiness and Memphis All Day Errday, pay respects to Memphis moguls Al Green, Issac Hayes, and Three 6 Mafia.

With many salutes to Memphis music, it only makes sense to enjoy your sips with sounds. They’ve paired Space Age Sippin’ with “Green Onions” by Booker T. & the M.G.s and “Space Age Pimpin'” by 8Ball & MJG, 528hz of Love & Hoppiness with “Love and Happiness” by Al Green and “Imagine” by John Lennon, and Memphis All Day Errday with “Drivin in the Sun” by Issac Hayes and “Da Summa” by Three 6 Mafia.

As of right now, Beale Street Brewing Company does not have a taproom or an official date for when they will, but their beers can be found in various locations around the city!

Keep an eye out for what they’ve got brewing on Facebook, Twitter, and Instagram.

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