Two people sit on a couch, holding a sign that reads, "I hope like hell we get this grant!" Framed photos adorn the background, hinting at the impact of nonprofit funding like that from the Memphis Music Initiative.

Memphis Music Initiative (MMI) Scores Big: Emmy Nomination for Satirical Nonprofit Funding Short

Memphis is no stranger to creative storytelling, and this time, the spotlight is shining on the Memphis Music Initiative (MMI). Their satirical video, I Hope Like Hell We Get This Grant, has been nominated for a Mid-South Regional Emmy Award! This honor comes as part of MMI’s 25×25: Creating Change for the Culture campaign—a movement aimed at amplifying voices and stories that drive change in the community.

I Hope Like Hell We Get This Grant tackles the often ridiculous challenges that grassroots nonprofits face in the quest for funding. It’s packed with hilarious moments, relatable scenarios, and an original soundtrack that gets stuck in your head as it hits close to home for many in the nonprofit sector.

Music, Comedy, and Real Talk

MMI knows that sometimes, the best way to start a serious conversation is through laughter. The video unapologetically pokes fun at the endless grant applications, red tape, and performative expectations nonprofits often endure just to receive basic financial support. Yet, beneath the humor is a message that resonates: it’s time for funders to rethink how they support community-driven initiatives.

A Moment for Memphis Creatives

This nomination is a testament to the creative talent thriving in the 901. MMI’s ability to merge satire, storytelling, and original music exemplifies how Memphis continues to lead in pushing the boundaries of both art and advocacy. And let’s not forget—this nod from the Emmys puts the city’s nonprofit and arts scenes firmly on the map.

The Countdown to February 15

The winners of the Mid-South Regional Emmy Awards will be announced on February 15, and we’re all waiting on the edge of our seats. Until then, keep an eye on MMI’s social media channels for exclusive behind-the-scenes content from the creative minds who brought this project to life. 

So, let’s wish MMI the best of luck as they represent Memphis in style! No matter the outcome, they’ve already proven that the power of storytellingcan shift conversations and inspire change.

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