Now is the Time. Memphis is the Place.

Memphis Made to Partner with Reverb Coffee

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After enjoying the success of their inaugural limited-edition beers, Memphis Made Brewing Co. will continue its ever-changing ways and produce seasonal beers going forward. They will release new beers every three months or so, with many being revisited each year. They will continue to make specialty and one-off beers as well, as evidenced through a partnership with another local business, Reverb Coffee Co., on a stout.

“We’ve enjoyed bringing a variety of styles to the market,” Drew Barton, president and head brewer at Memphis Made, said. “Customers have really responded well to the changing beers so we’ve decided to keep it up instead of focusing on flagship beers.”

Memphis Made will now brew several main beers each season, starting with Lights Out, a dark Belgian style wit beer.

The grain bill for Lights Out consists of more than 90 percent wheat and is darkened with chocolate malt. A light dash of First Gold hops brings balance to the chocolate notes, while Styrian Golding hops blend in with the bitter orange peel and coriander. At 4.2 percent ABV, it’s a very sessionable beer, with hints of chocolate and orange adding some complexity. This beer should start appearing in local bars and restaurants Christmas week.

“Brewing a variety of seasonals really made sense to us,” Andy Ashby, co-founder of Memphis Made, said. “I tend to stick with beers which fit a time of year. For example, I don’t drink a lot of stouts in July. We think of this as a brewery CSA.”

The brewery will continue to brew one-off and other special beers.

Currently, Memphis Made is partnering with Memphis-based coffee roaster Reverb Coffee to produce Reverberation, a Belgian style coffee stout which will be released in late December.

Reverberation will accent stout’s natural coffee flavors with freshly-roasted dark Sumatra coffee from Reverb. At 5.8 percent, it will be a great beer for the winter months. A base of Munich malt gives this brew a strong backbone to hold up all the flavors from the darker malts, the Belgian yeast, and the dark Sumatra coffee.

“Beer and coffee are a great match for each other,” Jeremy Harris, owner of Reverb Coffee Co., said. “Making a coffee stout brings all of the earthy, rich aromas and the robust, chocolatey tastes of coffee to the already complex and rich tastes and aromas of a great beer.”

Harris started Reverb Coffee after graduating from the University of Memphis and doing two years of international mission work.

“While I was out of the country, my love for this city, and my desire to see it become a better city grew,” he said. “I came back to Memphis to start this coffee company in order to hopefully give back to the city and see it achieve a brighter future.

A similar notion inspired Barton and Ashby to start Memphis Made.

“Andy and Drew embody the name of their company,” Harris said. “They are Memphis Made and strive to exemplify that in everything they do. They know this city and want to make it a better place to live.”

Memphis Made Brewing Co. is a small production brewery located in Midtown Memphis’ Cooper-Young neighborhood. It brews beers seasonally for Shelby County bars and restaurants.

Learn more about Reverb Coffee by checking out their Choose901 video here.

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