Here’s your chance to make your miles count for something truly epic. On Saturday, January 18, at 8 a.m., the Wolf River 5K is lacing up for a good cause—and Memphis Made Brewing Co. is stepping in to make the finish line a little sweeter (or hoppier, if you will).
This race fuels the mission of the Wolf River Conservancy to protect and enhance the Wolf River and its watershed. And this year, they’ve turned up the fun by adding a custom-labeled beer to the mix for runners over 21. So not only can you feel good about supporting the environment, but you’ll also get to sip a little victory in the form of a special-edition “Run the Wolf” brew.
The 5K Deets You Need to Know
- When: 8 a.m., Saturday, January 18, 2025
- Where: Shady Grove Trailhead, Humphreys Boulevard
- Why: To support the Wolf River Conservancy’s efforts to preserve one of Memphis’s most valuable natural resources
Finishers will snag a custom-labeled beer featuring the logos of race partners Campbell Clinic Orthopaedics and Start 2 Finish Event Management. This one-of-a-kind keepsake is your reward for running to make a difference—and it pairs perfectly with the pride of knowing you’re supporting a great cause.
Pre-Race Party at Memphis Made Brewing Co.
Before you hit the trail, get into the spirit at the Wolf River 5K Registration Party at Memphis Made’s Edge District taproom on Friday, January 10, from 5-8 p.m. It’s the perfect excuse to:
- Sign up for the race in person
- Grab a limited-edition “Run the Wolf” beer can (trust us, these won’t last long)
- Enjoy $1-off every beer sold, with proceeds benefiting the Wolf River Conservancy
With Memphis Made’s signature laid-back vibes and a mission to give back to the community, this pre-race bash is the ideal way to kick off your weekend.
Why It Matters
The Wolf River is a critical natural resource that provides drinking water, recreational opportunities, and a sanctuary for local wildlife. Every dollar raised through this 5K goes toward protecting the river’s health and ensuring its beauty for generations of Memphians.
By teaming up with the Wolf River Conservancy, Memphis Made Brewing Co. shows us how local businesses can make a real impact. Their support highlights the incredible value of keeping our city green, clean, and thriving—while proving that running and beer go together like the Grizzlies and a three-pointer.
Make an Impact in Memphis Schools
How You Can Join In
- Sign up for the race! Online registration is live, and you can also register at the Memphis Made taproom during the pre-race party on January 10.
- Come thirsty. Grab a Run the Wolf brew and toast to a healthier, happier Wolf River.
- Spread the word. Share your race-day photos and tag #RunTheWolf and #Choose901 to show your love for the river and Memphis’s community.
