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Shelby Farms Park Conservancy: Sales + Events Manager

Purpose of Position:
With the help of visitors, donors, clients and supporters, Shelby Farms Park Conservancy works to raise and earn funds each year to ensure excellent visitor experience in a clean, green and safe park every day. The Sales + Events (S+E) Team drives critical revenue to support the Park while ensuring “above + beyond hospitality.” The Sales + Events Manager is responsible for managing S+E Coordinators to close inside sales & execute events for venue rentals, as well as being a main stakeholder in developing and implementing SFPC events to meet revenue and/or fundraising goals. The Sales + Events Manager is an excellent collaborator who works with teammates, direct reports, stakeholders, and other departments to achieve goals and deliver high quality events and client loyalty.

This position will drive results in two areas:

(1) achievement of team revenue goals by closing incoming leads for venue rental clients through direct reports and (2) maximizing fundraising revenue and visitor experience through creation, planning, and management of SFPC events. Manager coordinates work schedules and event logistics. This is both an internal and external facing role that collaborates with all departments within the Park.

KEY RESPONSIBILITIES:
 Along with S+E Director, analyze business processes and identify opportunities to generate additional
revenue through the creation of business plans with actionable objectives
 Continuous research on industry standards for pricing, operations, and procedures
 Set and meet goals for SFPC to reach net profit objectives; assist with managing team budget
 Drive client loyalty through cultivating a culture of above + beyond hospitality throughout the sales process
and fulfillment of events
 Supervise Event Coordinators (responsibilities listed below), providing training, performance appraisals,
coaching, and support in alignment with SFPC Policies and team culture guidelines
o Generate and execute event contracts for new and/or repeat clients
o Ensure swift response to leads and push to convert to event/venue sales
o Drive client loyalty through excellent customer service throughout the sales and implementation process
o Serve clients by recommending appropriate features and services that best meet needs
 Plan and drive weekly team meetings, including ownership of event planning documentation, work
schedules, and client satisfaction follow-up
 Review, create, and execute site layouts with CAD drawings
 Anticipate problems and develop appropriate solutions; investigate, analyze, and resolve operational
problems and complaints
 Partner with S+E Team leaders to coordinate logistics, staffing plans, set-up and tear-downs for all events
 Create, manage and communicate SFPC event calendar
 Main contact on S+E team in developing and implement SFPC events in collaboration with Park Operations, Development, Communications and Retail Teams
 Seek to exceed SFPC event revenue goals while operating within budget constraints
 Pre- and post-event reporting
 Assist with additional events and S+E special projects, as needed

SFPC is an Equal Opportunity/ Affirmative Action Employer, we will consider applicants for all positions without regard to race, color, religion, national origin or ancestry, sex, age (40+), disability, veteran status, or any other legally protected status under local, state, or federal law.

ESSENTIAL FUNCTIONS:
 Meet frequently with Event Coordinators to review event plans and assign specific duties to each
Coordinator
 Maximize revenue by selling all aspects of ground rentals and additional revenue streams through
Coordinators
 Lead Coordinators in negotiating and completing contracts
 Execute events with Coordinators, as needed
 Work with Development Team to develop and maximize SFPC event sponsorship value, and fulfills event
sponsorship commitments to ensure sponsor retention
 Plan and implement SFPC events, including developing budgets, directing events, preparing written plans
to communicate with SFPC team to facilitate successful implementation
 Prepare reports, metrics and tracking to support analysis of all SFPC events
 Partner with Communications to develop marketing strategies for rental opportunities
 Use Sales Platform to track bookings and prepare correspondence, booking reports and files
 Control expenses to operate within the approved budget
 Perform special projects and other responsibilities as assigned

Requirements
 A degree in Hospitality, Business Management, or Marketing is an asset but not required
 Minimum of 5+ years of sales and/or event experience
 Minimum of 2+ years of people management experience
 Strong organizational and decision-making skills
 Excellent communication and guest relation skills in English
 Knowledge of market trends, competition and key customers of the Park
 Excellent collaboration skills
 Ability to work effectively in stressful, high-pressure situations including resolving guest complaints
 Maintains composure and objectivity under pressure
 Effective listener, able to understand and clarify concerns raised by team members and guests
 Ability to work nights, weekends, and holidays

Personal Qualities
 Demonstrates values of collaboration, accountability, authenticity, trust and learning
 Commitment to the consistent production of high quality, detailed work
 Organizes, plans, and schedules in an efficient, productive manner
 Spirit of inquisitiveness/curiosity
 Manages stress in a fast-paced, changing organization
 Collaborates with people of different races, backgrounds and experiences
 Elicits confidence and builds rapport
 Enthusiastic, dependable, self-motivated, and self-aware

NOTE: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as required

To apply for any of the positions listed below, please submit a completed application and a copy of your resume to jobs@shelbyfarmspark.org. Please include position title in subject line.

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