REI Nation is searching for a Content Editor to join our growing marketing team. We’re building industry-leading digital content and looking for an editor to help grow and improve our digital communications and online presence. This position will be office-based in Memphis, TN.
In this role, you will build and execute customer-focused communications and content assets and work to ensure quality and consistency across large volumes of content from our network of writers. In addition to writing, proofreading and editing, the Content Editor will provide feedback to external writers to improve process and output. The Content Editor will also be responsible for building and gaining executive approval on content calendars for web content and external communications.
What you’ll do:
Develop and edit content to uphold brand voice/tone, grammatical and factual accuracy, readability, expertise, authority and trust.
Ensure content exceeds user expectations by being insightful, useful, relevant, engaging, and ultimately more valuable than any other marketing content online in our space.
Maintain editorial calendars, workflows and approvals for publishing web content, newsletters, blogs, videos, podcasts, etc across all company owned channels.
Coordinate with freelance writers, agencies and vendors, giving comprehensive feedback and timelines.
Upload and manage digital content in the company’s content management system ensuring correct categorization and tagging for ideal user journeys.
Help create and maintain documentation covering content standards, guidelines and procedures.
Perform relevant SEO workflows and deliverables as it relates to content: On-Page Optimization (titles, H1s, URLs, etc.), User Engagement & Experience
Track content performance using multiple metrics (e.g., A/B testing, traffic, conversion) and use metrics to constantly refine writing style and improve content engagement and conversion.
Report on overall performance weekly to ensure timely optimization.
Skills and experience needed for success:
2+ years of experience creating and editing marketing content for the web for a brand or organization.
Excellent communications, writing and editing skills.
Demonstrable track record of developing content strategies, copywriting and a passion for editing with an eye on best practices for the Web.
This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the user journey and path to conversion.
Experience with Grammarly, plagiarism detectors, Google Docs or other editing tools preferred.
Experience writing digital content with a focus on SEO.
Knowledge of digital marketing tools (e.g., web CMS, marketing automation, image editing, web analytics). Hubspot experience preferred.
Knowledge of AP Style guidelines a plus.
A degree in English, Communications, Journalism, Public Relations, Marketing, Advertising or a related degree preferred, but equivalent experience will be seriously considered.
REI Nation/Premier Property Management group is the number one turnkey real estate company in the country, managing over $1 Billion in asset value for real estate investors around the world. With offices in Memphis and Dallas and assets in 8 states, the company assists investors with finding the right properties in the right markets for them to build their passive investment portfolios. /https://www.reination.com
Job Type: Full-time