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Methodist LeBonheur Healthcare: Content Strategy Manager Job

Responsible for ensuring the quality, timeliness and accuracy of internal or external websites and support the strategies and overall goals of the facility/system. Manages content contributions, content strategies, and the overall MLH website. Plays a key role in development of content as a writer and editor and oversees a content editorial committee. Assists in promoting facility’s/system’s emerging internet presence through use of a content management system and associated solutions. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.

REQUIRED:
Bachelor’s Degree in Marketing, Journalism, English, Communications or related field.
Must have at least five (5) years of progressive experience with writing, editing, and communication for electronic media at a high level.

Knowledge/Skills/Abilities
– Expert knowledge of Microsoft Office and ability to learn new computer applications.
– Knowledge of content management technology and familiar with a web content management system.
– Ability to handle a heavy, complex workload, several tasks simultaneously and solve problems.
– Ability to understand marketing concepts, as well as write and edit content to target audiences.
– Excellent organizational skills, with ability to manage projects from inception through completion and works independently.
– Familiarity with the connection between electronic communications and the internet and an institution’s overall marketing and communications strategy.
– Ability to interact positively and effectively with Associates at all levels within the organization, as well as vendors.
– Ability to produce content geared to the needs and preferences of internal and external customers.
– Ability to understand and relate to other Associates the content management system knowledge.

Key Job Responsibilities
– Responsible for overall site strategy including development roadmap for adding new features and functionality to the site.
– Develops clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
– Analyzes content marketing data to identify trends and anticipate consumer needs.
– Develops, execute and maintain a website content strategy.
– Leads an editorial committee to ensure that content meets the outlined content strategy, and delegating tasks to writers and editors and providing feedback.
– Performs content audits to assess how well existing content is performing.
– Performs content gap analyses to determine what type of content is missing and what is needed.
– Creates, adjusts, and manages the editorial calendar.
– Establishes style guides that specify the writing style and tone needed to create engaging content.
– Develops a solid understanding of the target audience through online and traditional market research.
– Performs other job functions as assigned or requested.

Physical Requirements
– The physical activities of this position may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
– Must have good balance and coordination.
– The physical requirements of this position are: light work – exerting up to 25 lbs. of force occasionally and/or up to 10 lbs. of force frequently.
– The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; or extensive reading.
– The conditions to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.

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