Memphis Designer’s $195 Vegan Tote Went Viral—Now It’s the 901’s Must-Have Holiday Gift.

Your Style Just Got an Upgrade (and It’s Only $195) 

If you’re wondering what the biggest flex of the holiday season is, stop scrolling. It’s the Rhythm V Tote from Memphis-native designer, Cedarius Johnson (of the brand Cedaire). 

This bag is giving major high-fashion minimalism with a sharp, nostalgic 90s twist, and the price tag? Just $195. But get this: we’re launching a super exclusive, limited-edition run of only 200 units in a killer, sunny yellow colorway. It’s officially the must-have holiday gift that everyone will be stressing to get their hands on. 

Design That Doesn’t Gatekeep 

Cedaire’s whole mission is simple: you deserve fire design that doesn’t clear out your savings account. The Rhythm V Tote is proof. 

This is not some flimsy tote. It’s a structured, chic tote made from premium vegan leather (PU) that feels durable and looks expensive. 

Here’s the breakdown of what makes it special: 

The Signature Wavy Yoke: Look closely at the top of the bag. That organic, fluid edge is the Cedaire signature. It’s the anti-logo—if you know, you know. It lets the design speak for itself. It’s also inspired by the Mississippi River that we all know and love.

Built for the Hustle: This bag is roomy. It has a secure zipper top, is sized perfectly for your laptop or iPad, and has metal feet on the bottom to keep it clean when you set it down. 

Color of the Moment: This launch is all about the Yellow colorway. It’s a statement, a pop of sunshine perfect for carrying you through the end of the year and into 2026. 

At $195, you’re getting the craftsmanship and detailing usually reserved for bags way over $500. 

From Memphis to the Main Stage 

This isn’t just a drop; it’s a moment for Memphis. I’m Cedarius Johnson, and I founded Cedaire right here in the 901. Everything I design—from the custom tees for local contests to my upcoming Blues City Bloom collection—is inspired by the culture, music, and energy of the city. 

We’re taking that Southern-rooted vibe and putting it on the global runway. The brand is about blending that grit and creativity we all grew up with here with a forward-thinking, luxurious vision. When you buy a Cedaire piece, you’re not just buying a bag; you’re investing in a new era of Southern-born luxury.

Warning: Set Your Alarms! (Only 200 Left) 

Real talk: with only 200 units in this iconic Yellow color, this bag is going to sell out fast. We’re talking five minutes, maybe less. This is your chance to snag a piece of exclusive, local luxury that’s already taking the internet by storm. Don’t get caught waiting for the resales! 

How to Cop the Drop: 

What: The Limited-Edition Yellow Rhythm V Tote ($195) 

When: AVAILABLE NOW 

Where: Exclusively on the Cedaire Website

This blog was written by Cedarius Johnson

Cedarius Johnson is a 20-year-old, Memphis-born fashion visionary, brand owner of the luxury label Cedaire. He launched Cedaire in 2023 with a mission to merge high-end fashion design with everyday accessibility, heavily drawing inspiration from the culture and music of Memphis.

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