When a locally-owned, small Memphis business is recognized by one of the largest media companies in the world…it matters.
Caissa Public Strategy, LLC dba Caissa K12, a strategic communications firm headquartered in Memphis, TN, was recently featured in a New York Times article.
Brian Stephens, founding partner and CEO at Caissa K12, said, “Memphis is home, but it’s also a proving ground. If solutions work here, they can work anywhere. The city has the talent, the need, and the community to support meaningful change.”
Which is exactly why they were recognized by a national publication.
Why It Matters
Being a small business and being featured in a national publication is huge news—not just for the small business, but for the city it resides in.
1. It Shows Memphis is Full of Problem Solvers
“It shows Memphis isn’t just in the headlines for problems — we’re part of national solutions. The New York Times recognition highlights that innovation here has an impact far beyond our city,” Stephens noted.
2. It Spotlights Innovation
“Our Memphis roots have shaped who we are and how we work. Yes, it’s a tremendous point of pride to be featured in the New York Times. More importantly, though, it’s validation of our city’s innovative approach to problem-solving and recognition that the solutions we are building here in Memphis and Shelby County are making a national impact,” Paige Walkup, President and founding partner at Caissa K12, and Co-Chair of the Chamber’s Women’s Business Council, said.
3. It Attracts New Opportunities to Memphis
Stephens explained, “National coverage builds credibility. It signals to partners and investors that Memphis companies are doing work worth noticing and puts our city on the map as a place where real innovation happens.”
Additionally, the New York Times article was later discussed on an NPR podcast, Marketplace.
Caissa K12 makes Memphis GREATER.
One of Memphis’ oldest institutions, dating back to 1838, the Greater Memphis Chamber is a privately funded nonprofit that serves as the region’s lead economic development organization and the “Voice of Memphis Business” on local, state, and national issues. The Chamber’s mission is to drive the Memphis business agenda for Greater Memphis. We do this by relentlessly pursuing prosperity for all — through economic and workforce development, pro-growth advocacy, and by providing support and resources to its investors, which include many of the region’s largest employers.
