Mama Gaia (“Mother Earth” in ancient Greek) is a new restaurant concept opening on Saturday, March 25th, at Crosstown Concourse that focuses on making organic food available to everyone.
The restaurant will be a fast-casual dining experience that offers only organic, vegetarian menu items at affordable prices (entrees will range from $8 to $10 with additional options under that price point). Mama Gaia will receive its Project Green Fork certification as well as a B Corp Certification before its opening date, which makes it one of fewer than 2,000 companies worldwide and the first company in Memphis to receive this certification.
Mama Gaia is founded by Philipp and Cru Peri von Holtzendorff-Fehling. Philipp left a successful 20-year career in the corporate sector to dedicate himself to a cause he is very passionate about – one that led to the creation of the Mama Gaia concept. Most notably, he served as chief marketing officer at ServiceMaster in Memphis.
This restaurant concept will encourage people to be more conscious about what they are eating and inspire them to incorporate high-quality, organic foods into their regular diet. The restaurant will offer a made-to-order vegetarian menu for breakfast, lunch and dinner, as well as several vegan and gluten-free options with pitas, quinoa bowls, salads and soups, including several kid-friendly options.
The restaurant’s design, created by Memphis-based archimania, will feature modern elements, including diverse seating and table arrangements, and an outdoor patio. Mama Gaia will also offer grab-and-go options, as well as catering.
“We know firsthand how powerful the effects of organic eating can be,” Philipp said. “In 2010, my wife was diagnosed with chronic Lyme disease, an uncommon condition that is profoundly debilitating. In an effort to regain a normal lifestyle, she self-prescribed a diet change (among other lifestyle changes) to all organic foods, eating mostly vegetarian and vegan options, and our family soon noticed a remarkable difference in her health. We found, however, that there was a lack in restaurants offering organic vegetarian menu choices. We want to fill that gap with Mama Gaia and share our mission of cultivating a sustainable lifestyle through organic eating with the Memphis community.”
A ribbon-cutting will be held in conjunction with the Greater Memphis Chamber at 9:30am on Saturday, March 25. Memphis Mayor Jim Strickland will be in attendance, along with various chamber and Crosstown representatives.
Mama Gaia will be open daily from 10:30am to 8pm with plans to open earlier for breakfast in the near future. Catering will also be available.