Live Nation officially has become the promotional partner of the The Palace, soon to be open on the East end of Beale Street, and the New Daisy Theater. So what does that mean, exactly? It puts Memphis on the national stage for tours to have a natural home for concerts. Mayor Wharton and other leaders said it this way:
— michael phillips (@producer1122) April 1, 2015
Live Nation is touted as the largest national promoter of live music events in the country. It’s already a promoter for the Beale Street Music Festival every year at Memphis in May. To put it simply, the biggest national acts in the country are being booked and promoted through Live Nation. Check out who they are currently promoting. The New Daisy Theater will have a capacity of 1100 and the Palace of up to 2400. So these will be smaller venue artists, but still at a national and regional level of recognition.
Memphis welcomes Live Nation to Beale Street!! Need I say more. Just one more reason to love this place… #coolurbanhippie #doinstuff #outandabout #livenation #memphis #memphismusic #music #newdaisy #thenewdaisy #soul #hiphop #uptownfunk #rock #choose901 #ilovememphis #dope
A photo posted by Eso (@coolurbanhippie) on
The release also talks about what we can expect as The Palace is renovated and there are changes to the New Daisy Theater. In short, both are going to be redone to make them venues ready to host top notch events including concerts. Work on both is being done by Memphis firm Archimania.
“The Palace’s new environment will be a one of a kind concert venue, nightclub, and special events facility that will have flexibility to house concerts for local, regional, and nationally known touring artists, a state of the art dance night, as well as high-end corporate corporate events for an anticipated 2400 people.”
The New Daisy:
“The restored New Daisy Theater will have capacity for over 1100 persons, VIP viewing boxes, balcony, smoking patio, world-class sound and audio systems, along with newly designed bar areas and expanded restroom facilities”