Integrated Digital Specialist/Coordinator

As a member of the WREG digital sales team, the Integrated Digital Specialist/Coordinator (IDSC) is responsible for generating, managing, and growing digital marketing service revenue for the company.  This position will be one of the station’s subject matter experts on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.  The IDSC will achieve this by professionally and effectively selling WREG’s complete suite of digital products with the objective of advancing client objectives.  This position will also be responsible for assisting with digital implementation, campaign analysis, and campaign performance reporting to support digital revenue for the company by effectively scheduling, deploying, and monitoring campaign delivery.

The ideal candidate will have experience interacting with digital marketing services products including, but not limited to, targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships.

** Applicants MUST be able to work in office full-time for consideration**

The IDSC reports to the Digital Sales Manager.

Responsibilities

Manage core and digital audience extension campaigns from insertion, traffic, analytics, and pacing
Order entry into WideOrbit as well as other associated systems.
Work with the station digital team to develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Establish, maintain, and grow meaningful client relationships
Generate new digital marketing services business and grow business from existing clients
Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).  Assist with training sales team on digital marketing services
Be an effective partner with the market’s sales team in generating synergy revenue
Perform well in “four-legged” call situations with account executives
Consistently communicate with clients
Experience/Aptitude:

Digital marketing or media sales preferred but not required
Significant knowledge of the local digital marketing services product offering and its effective use for clients
Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a fast-paced, constantly changing team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and consultative process
Excellent follow-up and strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Up to date on latest trends in digital marketing service industry
Resourceful, self-motivated  and a skillful multi-tasker
Ability to manage account receivables for your book of business
Proficiency in Excel, PowerPoint and ability to become proficient on in-house sales systems
BA or BS in Business, Marketing, Advertising, Journalism, or Communications preferred
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

********* EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********