Sales Account Executive

Position Summary
Shelby Farms Park Conservancy is seeking a proactive, client-focused Sales Account Executive to grow and manage revenue through rentals at the FedEx Event Center—one of the region’s premier venues for weddings, galas, corporate events, and private celebrations. With panoramic views of Hyde Lake and a reputation for excellence, the Event Center serves a high-touch clientele and plays a critical role in supporting the Conservancy’s earned revenue goals.

The Sales Account Executive will be responsible for owning the full sales and execution cycle for events—from inquiry and booking to vendor coordination, on-site support, and post-event follow-up. This role requires someone who can convert inbound leads efficiently while also pursuing strategic outreach to drive bookings during off-peak seasons, weekdays, and other underutilized windows. The ideal candidate is both a revenue-minded closer and a calm, solutions-oriented partner for clients and vendors in dynamic event environments.

This is a salaried, exempt position. Flexibility is required to work evenings, weekends, and holidays. The Sales Account Executive may also be called upon to support major Conservancy events like Starry Nights or Park After Dark.
Key Responsibilities

Event Center Sales + Revenue Generation
Respond to and convert inbound leads for rentals at the FedEx Event Center, including weddings, galas, milestone celebrations, and corporate functions.
Execute full-cycle sales for assigned clients, including booking, contracting, vendor coordination, event oversight through clean-up, and creation of CAD layouts and event timelines.
Work closely with the Sales + Events Director and COO to understand annual budget goals and develop sales strategies that align with financial forecasts.
Drive year-round calendar utilization by proactively targeting low-volume periods (e.g., weekdays, winter months) and closing early bookings.
Cultivate relationships with wedding planners, corporate event managers, and hospitality partners to position the Event Center as a preferred venue.
Maintain accurate client records, sales activity, and pipeline status in CRM and event systems (e.g., Tripleseat, Trello, Google Suite).
Schedule event support personnel as needed (and within budget) for event setup, execution, and/or clean up.
Ensure timely client payments, submit contracts and invoices, and coordinate with the Finance team to track deposits and vendor revenue shares from preferred partners

Client + Vendor Management
Serve as the primary point of contact for assigned clients and their vendors, providing concierge-level service from pre-event planning through post-event wrap-up.
Manage relationships with caterers, florists, planners, AV teams, and rental companies to ensure seamless, professional events.
Navigate high-touch or high-pressure client needs with calm, proactive problem-solving and clear communication.
Coordinate with Park Operations staff to ensure smooth room setups, timely custodial support, and facility readiness.

Add-On Services + Upsell Opportunities
Actively sell and coordinate internal add-on services (e.g., dance floors, staging) to increase per-event revenue.
Collaborate with third-party preferred vendors (e.g., bar services, AV partners) to maximize revenue share opportunities.
Recommend new add-on offerings or packages based on client demand and operational feasibility.

Support for Park-Produced Events
Provide support for Conservancy-produced events such as Starry Nights, Park After Dark, and other internal activations, as assigned.
Serve in a frontline or logistics support role during major events, especially those using the Event Center or nearby amenities.

Special Projects + Strategic Activation
As assigned, contribute to strategic activation of smaller rental spaces such as the Buffalo Room or Yurt by developing rental packages or identifying target audiences.
Support data analysis and reporting related to booking trends, revenue performance, and client satisfaction.
Skills and Qualifications:

Required:

3–5 years of experience in event sales, venue management, or client-facing hospitality roles with a strong focus on revenue generation
Proven ability to close sales and manage high-touch clients with professionalism, empathy, and confidence
Strong organizational and time-management skills, with the ability to manage multiple events at various stages of the planning cycle
Experience coordinating with diverse vendor teams, including catering, AV, floral, planning, and rentals
Ability to maintain composure and deliver exceptional service in high-pressure, fast-paced event environments
Demonstrated proficiency with CRM or event management software (preferably Tripleseat), Trello, and Google Suite
Comfort working non-traditional hours, including evenings, weekends, and holidays, as needed
Commitment to collaboration, communication, and professionalism across departments and teams

Preferred:

Experience working in nonprofit, public space, or mission-driven hospitality environments
Familiarity with producing CAD layouts and timeline documents for event execution
Existing relationships with Memphis-area event planners, vendors, or venue partners
Interest or experience in developing upsell strategies or event revenue packages
Personal Qualities:

Excellent collaboration skills
Elicits confidence and builds rapport
Ability to work well in stressful, high-pressure situations including resolving guest     complaints
Maintains composure and objectivity under pressure
Strong organizational and decision-making skills
Demonstrates values of collaboration, accountability, authenticity, trust, and learning
Self-motivated with a commitment to the consistent production of high-quality, detailed work
Organizes, plans, and schedules in an efficient, productive manner
Collaborates with people of different races, backgrounds, and experiences
Enthusiastic, dependable, self-motivated, and self-aware
Company Summary

About Shelby Farms Park Conservancy

Shelby Farms Park Conservancy (SFPC) is the nonprofit that manages and cares for Shelby Farms Park and Shelby Farms Greenline in Memphis, TN. SFPC is responsible for daily management, fundraising to meet operational budget needs, setting the vision for the Parks future and stewarding its natural resources. SFPC team members are committed to our vision of creating a celebrated 21st century park that defines and shapes a great city and that provides inclusive, equitable and free access for each and every resident of the Memphis area.
About Shelby Farms Park
At 4,500 acres, Shelby Farms Park in Memphis, Tennessee, is one of the largest urban
parks in the country.  With a visionary master plan designed by James Corner Field
Operations, it’s poised to become one of the best.
Today, the Park features miles of paved and unpaved trails, dozens of lakes and ponds, the internationally recognized and sustainably designed Woodland Discovery Playground, a buffalo herd, the FedEx Event Center, a water play sprayground, outdoor event stage overlooking an 80-acre lake, a treetop adventure course and more.