Memphis is a city built on culture, innovation, and community. Investing in Memphis means investing in a future that honors its past while pushing toward progress. One of the most powerful ways to invest in the 901 right now? Supporting Cxffeeblack, a Memphis-born movement reclaiming Black history, empowering Black ownership, and ensuring that economic power remains in the hands of the community that built it.
Why Cxffeeblack Matters to Memphis
Memphis is a majority-Black city, and its history is deeply tied to the fight for economic justice and empowerment. From the sanitation workers’ strike that brought Dr. Martin Luther King Jr. to Memphis, to the thriving Black business scene of Orange Mound and Soulsville, Memphis has always been a place where Black entrepreneurship flourishes despite the challenges. But too often, outside investors and gentrification threaten to erase Black ownership and community wealth. That’s why investing in Cxffeeblack is helping Memphis reclaim its own future.
Founded by Memphians Bartholomew Jones and Renata Henderson, Cxffeeblack aligns perfectly with the mission of Choose901: to invest in, enjoy, and celebrate the 901. Through their work, Cxffeeblack is building generational wealth, preserving cultural identity, and ensuring that Black ownership remains strong in a city that should always reflect the people who call it home.
What Cxffeeblack is Doing for the 901
1. Keeping Black Wealth in Memphis
By maintaining an all-Black supply chain, Cxffeeblack is ensuring that Black farmers, Black-owned logistics companies, and Black Memphis entrepreneurs benefit from every dollar spent. This keeps money circulating within Memphis and supports the growth of Black business ownership.
2. Creating Jobs and Opportunities
Cxffeeblack is creating pathways for Black professionals in the coffee industry, from baristas to business owners. With initiatives like the first-ever Pan-African Black Barista Global Exchange Program, they are investing in workforce development, mentorship, and training that directly benefits Memphis’ job market.
3. Fighting Gentrification Through Ownership
By intentionally reclaiming space in a city where Black businesses are often pushed out, Cxffeeblack is ensuring that Memphis remains a city where Black entrepreneurs can thrive, and that the cultural authenticity of our neighborhoods is preserved.
4. Raising Memphis’ Profile on a Global Stage
Memphis is a city of storytellers, and Cxffeeblack is taking that story to the world. With over $1 million in sales, an HBO Max sitcom in the works, and partnerships with NBA player Jae’Sean Tate, they are showing that Memphis is a place where great things start.
Support This Investment
Choose901 exists to guide people in how to invest in and enjoy the 901, and supporting Cxffeeblack is one of the most direct ways to do that. When you back Cxffeeblack, you’re fueling a movement that uplifts Memphis’ Black community, preserves the city’s cultural roots, and ensures that the future of Memphis belongs to the people who built it.
How You Can Invest
As of writing this piece, Cxffeeblack has already raised over $450K on WeFunder. This is an opportunity for Memphians to take ownership of their city’s economic future by directly investing in a company that represents the best of what Memphis has to offer.
Want to be part of the change? Head over to WeFunder and invest in Cxffeeblack.
Memphis thrives when we invest in each other. Let’s build a future where history, culture, and business thrive together. No sugar, no cream. Just Black excellence in every cup.
