Now is the Time. Memphis is the Place.

Introducing the LITE Memphis Virtual Pitch Winner, Greyson Edwards!

We’ve got BBQ spots, seafood spots, soul food spots, and more in Memphis, but where’s the love cereal in this city? What if there were a spot where you could enjoy this breakfast bedrock AND have all brands and milk options available? Greyson Edwards, the winner of the LITE Memphis Virtual Pitch Contest, has dreamed up said concept, and hopes to see it come to fruition.

We caught up with the soon to be University of Memphis freshman to see where he came up with the idea for The Cereal Bar, and where he hopes to go with it.


1. Why a Cereal Bar?

So the inspiration behind The Cereal Bar is kind of a weird story. Several months ago, me and my friends were all hanging out, having some casual late night conversation, as teenagers do. It was late at night and we were all hungry, and I mentioned wanting cereal. One thing lead to another and boom, The Cereal Bar idea was officially created.

2. Why did you decide to participate in the LITE Memphis | Choose901 Virtual Pitch Competition?

So my brother is the one who sent me the post about the competition from the Choose901 Instagram page. He’s one of the owners of Memphis Escape Rooms and Puzzol Creative, so I had talked to him about The Cereal Bar idea whenever I first had it, and he loved it. We ended up having a conversation about how I could make it a real thing, and then he sent me the post—and it was almost too good to be true.

3. If you could have one Memphian endorse/sponsor The Cereal Bar, who would it be and why?

That’s a very tough question hahaha. I have a few different answers, but my main choice would definitely be Ja Morant. Not only is he an amazing basketball player (and future league MVP, you heard it here first) but he seems like a super fun guy off the court, and I feel like he’s really embraced the city in his short time here.

4. What are your plans now after high school?

My plans after high school are all about Memphis. I’m going to be attending the UofM in the fall, and pursue a degree in the business/marketing realm. I hope to eventually own many different businesses around the city, and possibly join my brother with his company. Obviously, The Cereal Bar would be my first project.

5. What makes you most proud of being a Memphian?

Memphis is the greatest city on the face of the earth. I’m so proud to call it home, because it truly is a place like no other. I love the people, the food, and the atmosphere of it, and part of my goal in life is to help keeping the city growing and becoming the best it can be.

We’ll be watching out for what comes of the The Cereal Bar, and for more young entrepreneurs making moves in Memphis. Speaking of young entrepreneurs, 30 high school students from across the Mid-South will be making a big step towards fulfilling their entrepreneurial dreams. You’re invited to tune in to LITE Pitch Night on May 21st to decide which talented teen will receive additional funding to bring their dreams to reality.

If you are a current high school student interested in taking your entrepreneurial dreams to the next level, learn more about the LITE Memphis Finalist Program here!

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