Now is the Time. Memphis is the Place.

Downtown’s Newest Happy Hour: Fourth Bluff Fridays

Photo: Fourth Bluff Friday

Fourth Bluff Fridays, Memphis’ newest pop-up beer garden event, is a new family-friendly concept coming to downtown Memphis that will offer some of the best views of the Mississippi River.

Photo: @laneymayfield, Instagram

Photo: @laneymayfield, Instagram

The City of Memphis, Downtown Memphis Commission, and the Riverfront Development Corporation are partnering with The TapBox, Memphis’ newest mobile beer vendor, to create an event that encourages people to visit previously underutilized public spaces.

Upcoming Dates:

Serving as a unique happy hour for Memphians, the free event aims to encourage people that work downtown to stay downtown and take in some of the beautiful views of the mighty Mississippi. The park will be transformed with string lights and decorations, and each event lasts from 4:30pm-9pm.

“We can activate underutilized spaces with these events, and we can come together. The cool thing about a public space like a park, as opposed to a traditional venue like a warehouse or a concert hall, is that it is a public space, so we want to encourage people of all walks of life to come. We really want to see a wide variety of our city’s population.” – McCauley Williams, The TapBox

Various food trucks and vendors will be in attendance, and there will be yard games, like cornhole, out for people to play. Come listen to music, enjoy local food vendors, and watch the sunset on the Mississippi with the whole family.

The TapBox will be on hand serving beer out of their mobile beer garden. You might have seen them at the Levitt Shell earlier this summer as their beer vendor. Co-founded by Memphians McCauley Williams, Justin Brooks, and J.R. Kingsley, The TapBox houses 8 kegs inside and a bar outside. Described as a “beer food truck” and specializing in local and regional brews, the mobile beer garden offers a number of rotating craft beers, ciders, and shandys. The TapBox is the first business of its kind in Memphis, and it brings craft beer to various types of events.

“We really hope that good live music, food, beer, and just a fun time can help bring people together in a public space and show that no matter which part of town you’re from, we’re all pretty similar, and we all have a whole lot more in common than we have different.” – McCauley Williams, The TapBox

Go here to learn more about the Fourth Bluff Project that just received a $5 million match grant!

Follow The TapBox on Instagram to keep up with their appearances. Follow Downtown MemphisMy HQ, and Memphis Riverfront for more exciting events downtown.

For info on booking The TapBox for your event, email

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