A Crazy Beautiful girl is a confident girl who’s fun, chic, and polished but with a little wild side to her. Think bold colors, vintage boho vibes, and the most current trends in fashion and you’ve got one of the most successful boutiques in Memphis in the heart of Overton Square.
Crazy Beautiful has been serving up fashion to the Memphis area for 15 years now. Originally opened on Walker Ave near the U of M, they are now located in Overton Square where they are one of the two boutique clothing stores in the lifestyle area.
This shop is for the fun, free-spirited, trendy girl who likes to express herself through the clothes she wears.
“Crazy Beautiful is all about representing your unique individuality through fashion. We’re all about having pieces that are versatile enough to fit every girl’s taste depending on each customer’s personal style,” said Delaini Moreau Stone, the store manager at Crazy Beautiful.
Delaini has been with CB for 3 years and works closely with the store’s owner Erika Smith with buying and managing the store’s location.
This hidden gem in Memphis has proven to be successful because of its unique style and service to the 901. The Memphis fashion market is saturated with classic higher-end and designer stores that are targeted to one specific demographic. In providing Instagram-worthy current trends that are both unique and affordable, CB is serving a Memphis fashion market that is starving for more youthful, fun, and edgy styles. Delaini agrees explaining “That’s the part that we really try to hone in on is okay, what isn’t in Memphis right now? And that’s what I love most about working with CB.”
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The trends that can be found here are anything from bold + edgy, vintage-inspired, free spirit boho, to classic elevated casual styles. This is the shop where you find the trends your favorite celebrities or Instagram influencers are wearing, but still unique enough to make it your own and stand out.
Crazy Beautiful is celebrating its 5 year anniversary in Overton Square the first week of November with events and discount specials. They are also planning to temporarily close for renovation toward the end of this year, and re-open with even more fun interior designs to further serve the Bluff City with Crazy Beautiful fashion.
The current trends for this fall season can all be found at Crazy Beautiful. Bold and edgy styling with graphic tees, leather, and dark colors are huge this year. Transitioning your free-spirit boho vibes into the fall by adding chunky sweaters and boots or sneakers will bode well with our well known “Memphis fall” weather which can range from 80 degrees to 45 degrees! Also, we all saw the western-inspired trends this year (much thanks to Lil Nas X) so the flare pants and brim hats are all a go this season. And lastly, ANIMAL PRINT! It has made its return to the fashion industry in a huge way this year, as it has been seen everywhere.
Find these trends featured in the Fall Lookbook, with all pieces from Crazy Beautiful.
Written/Styled by Britni Alston, @britnicolestyles
Photographer + Look Book Editor: Izabella Sandoval with @belllaphotography
Model: Zarina Umvara, @zsu98
Crazy Beautiful Manager: Delaini Moreau Stone, @delani_stone