Mind Your Business: Create and Scale a Consumer Product in Retail
Are you ready for your product to hit the shelves but aren’t quite sure how to get there? Join us for a workshop on How to Create and Scale a Consumer Product in Retail led by PROOF Incubator Co-Founder and CEO, Mike Robinson.
Robinson has spent 17+ years in the entrepreneur space both as an entrepreneur and more recently as an investor, resource provider, and ecosystem builder in the Food and Beverage industry. His journey through entrepreneurship lead him to found Proof a food and beverage resource center designed to bring expertise and resources to early-stage and independent F&B companies both in traditional bricks and mortar establishments as well as retail products in distribution.
Prior to founding Proof, Robinson worked extensively in the F&B space getting his start with OSI/ Blooming brands opening multiple Outback Steakhouses across the Southeast. From there Robinson jumped all in on entrepreneurship opening and selling four separate Food and Beverage concepts of his own.
During this workshop Mike will cover topics such as:
- Workshopping your idea
- Evaluating Preliminary Costing
- Identifying Competitors
- Regulatory Agencies
- Warehouse/Inventory
- Manufacturing Your Product vs. Co-packing
- How will you sell your product?
- Branding and Marketing your Product
MMDC’s Mind Your Business series is an educational platform of classes taught by subject matter experts to assist small business owners and entrepreneurs scale with the skills for business cycle planning, marketing strategies, workforce building, business financials and taxes, and succession planning.
Mind Your Business is proud to be a Launch Tennessee Community Partner
