LORI TURNER-WILSON AT NOVEL: THE B2B MARKETING REVOLUTION
Join us as we welcome LORI TURNER-WILSON on TUESDAY, JUNE 18 at 6:00 pm to celebrate the release of her new book THE B2B MARKETING REVOLUTION: A BATTLE PLAN FOR GUARANTEED OUTCOMES.
ABOUT THE BOOK:
“The B2B Marketing RevolutionTM: A Battle Plan for Guaranteed Outcomes” is Lori’s third book in the field of marketing. She penned Amazon best seller “W.O.O.F. – Why Ordinary Organizations Fail” in 2016 and served as a contributing ghostwriter in 2008 on yet another best seller “The Complete Idiot’s Guide© to Guerrilla Marketing.”
Lori’s dedication to RedRover is more than just business—it’s a personal crusade to elevate mid-market companies, allowing them to assert their rightful place in the market. With the recent national expansion of RedRover, her strategic insights are now igniting market potential across a broader canvas, championing profitability from coast to coast. Her leadership, inspired by her father’s entrepreneurial journey, is now setting a new standard for marketing success on a national scale.
ABOUT THE AUTHOR:
Lori Turner-Wilson isn’t just at the helm of RedRover Sales & Marketing Strategy as its CEO and co-founder; she’s a trailblazer in the field, reshaping the landscape of business marketing. With a storied career spanning over three decades, Lori has been pivotal in crafting and delivering marketing strategies that yield measurable and substantial results. Her leadership has propelled RedRover to a distinguished position as one of just two full-service B2B marketing firms in the US with the courage to offer a true ROI guarantee to its clients, earning the firm the moniker: “The Results-Guaranteed Agency.”
Lori’s seminal work — her latest book, “The B2B Marketing RevolutionTM: A Battle Plan for Guaranteed Outcomes” — encapsulates her philosophy and the revolutionary approach that has disrupted conventional marketing wisdom and is shaking up the industry. Since founding RedRover in 2006, she has dedicated herself to refining a methodology that leverages in-depth market research to forge marketing strategies that are not only effective and efficient but also ensure predictable outcomes. This methodology, known as the 12 Battles™ Framework, has been the cornerstone for countless companies, providing them with a powerful arsenal for success.