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Get Ready for School and Rep the 901 🏫✨

Summer might be winding down—but the real fun is just getting started. Come get your gear up for the new school year and 901 Day with fresh drops from Choose901. We’re bringing new designs with the same Memphis energy you love—perfect for showing off your city pride, whether you’re headed to class or celebrating the 901.

🧥 It’s your last chance to stock up for the fall, so don’t sleep! Keep reading for the details ↓

📍 Choose901 HQ (4th floor of Crosstown Concourse) – August 22–23
Friday: 10 AM–8 PM
Saturday: 10 AM–6 PM

Let’s get you set for the season in true 901 style!