901 DAY • BEALE ST. x Shell On Wheels
This year’s 901 Day celebration is shaping up to be a testament to Memphis’s resilience, creativity, and community spirit. What else would you expect from Ladia Yates, Mayor Paul Young, Unapologetically Memphis, Choose901, and JustMyMemphis?
As September 1st approaches, Memphis is gearing up for its annual celebration of 901 Day, a unique holiday that commemorates the city’s area code and showcases the vibrant spirit of the Bluff City. This year’s festivities take on special significance as they coincide with the beginning of a new era under the leadership of Mayor Paul Young, who took office on January 1, 2024.
The 2024 edition of 901 Day promises to be an extraordinary event, with local organizations JustMyMemphis, Choose901, and Unapologetic Memphis joining forces with Memphis jookin’ phenom Ladia Yates to create a day-long celebration that truly captures the essence of the city. Ladia Yates, a Red Bull dance consultant, Nike brand ambassador, and founder of the L.Y.E. Academy in Memphis, brings her dynamic energy and deep connection to the city’s dance culture to the event.
A Day Packed with Festivities
The day’s festivities will showcase the diverse talents and rich cultural heritage of Memphis through a series of engaging activities:
Flashmob: A surprise dance performance organized by Ladia Yates, likely incorporating elements of Memphis jookin’, the city’s signature dance style.
Youth Talent Showcase : Providing a platform for young Memphians to showcase their skills and creativity.
Poetry Portion: Celebrating the city’s literary talents with spoken word performances.
Fashion Show: Highlighting local designers and the unique style of Memphis.
Performances: A diverse lineup of local musicians and artists representing various genres.
Headliner Entertainment: BIG BOOGIE
