Photo: Amanda Hill
Crosstown Concourse will host Opening Day celebrations on August 19, 2017.
Over 20 musical acts, including a Memphis-original headlining collaboration between 8Ball and MJG, Susan Marshall, and Winchester and the Ammunition, plus a world premiere documentary will take place for the opening day celebration. This event will commemorate the success of the massive Sears Crosstown building redevelopment, as well as the 90th anniversary of the building’s original grand opening in August of 1927.
The celebration will kick off at 3pm with an official dedication ceremony in the Central Atrium featuring Crosstown community members, development partners, Memphis and Shelby County Mayors Jim Strickland and Mark Lutrell, a music performance, and a 75-foot banner drop.
Throughout the day, over 30 Concourse tenants (including our office at City Leadership) will have their doors open, offering tours, giveaways, and activities to the public, while local musicians and artists will provide installations and a diverse, rolling soundtrack across all three atria.
“This opening celebration is not just a showcase of the building. It’s an opportunity for the public to discover all the incredible neighbors we have in and around Concourse,” says Todd Richardson, Co-Leader of the Crosstown Development team. “There are literally hundreds of thousands of square feet in here for the community to explore. It’s a moment to celebrate the rebirth of Concourse, but also the tenacity and creativity of the city as a whole.”
The evening portion of the event will feature Melina Almodóvar on the plaza stage at 6:00 and the premiere of a special Crosstown documentary at 7:30, filmed and produced over the past six years by producer/director Justin Thompson of Crosstown Arts. The 60-minute film will recount the exciting— and sometimes turbulent— history of the Sears Crosstown building and surrounding community, as well as the neighborhood revival and redevelopment of recent years.
Finally, a free concert experience in the Concourse plaza will cap off the day, featuring a collaboration between Memphis hip-hop legends, 8Ball and MJG, local singer/songwriter Susan Marshall and 7-piece rockers Winchester and the Ammunition.
See the full schedule of events below:
- 2:45-3:30 p.m. and 4:15-4:45 p.m. – Artistik Approach
- 4:45-5:15 p.m. – Fife & Drum
- 5:15-6 p.m. – Candy Fox Band
- 6-7 p.m. – Melina Almadovar & Orchestra
- 8:30ish-9:45ish p.m. – 8Ball & MJG, Susan Marshall, and Winchester and the Ammunition
- 3:15-3:30 p.m. – First Baptist Church-Broad Choir
- 3:30 p.m. – Formal Ceremony with remarks from Mayor Jim Strickland, Mayor Mark Luttrell, Crosstown Arts Co-Leader Todd Richardson, and others
- 4:15-7 p.m. – Symphony Q & Urban Ballet Jookers
- 7-7:30 p.m. Living Water Church Choir
- 7:30 p.m. Screening of Sears Crosstown documentary
- 4-7 p.m. Crosstown Concourse Tenant Open Houses
- Choose901 Merch Market is at Suite 463
Crosstown Arts/East Atrium
- 4-7 p.m. – art and video installations by Jill Wissmiller, MonoNeon, Abigail Lucien, Birdcap and Sentrock, Andrea Morales, and Colin Kidder, plus “Potluck,” a large-scale collaborative exhibition with 80 artists
- 4:30-5:15 p.m. – Lauren Laux
- 5:15-5:45 p.m. – Blueshift Ensemble & Harlan T. Bobo
- 5:45-6:15 p.m. – Ben Bauermeister
- 6:15- 7 p.m. – Don Lifted
2nd Floor Central Atrium/Theater Stair
- 4:15-5:30 p.m. and 6:15-7 p.m. – IMAKEMADBEATS presents Aaron James, A Weirdo From Memphis, Preauxx, Cameron Bethany, Kid Maestro
- 4:15-4:45 p.m. – Jeremy Scott
- 5-5:30 p.m. – J.D. Reager
- 5:40-6:10 p.m. – Faith Ruch
- 6:20-6:50 p.m. – Me & Leah
- 4:15-4:45 p.m. Mystic Light Casino
- 5-5:30 p.m. – Juju Bushman
- 5:40-6:10 p.m. – Crockett Hall
- 6:20-6:50 p.m. – Megan Carolan
Missed our last pop up shop? Swing by our suite from 4:30pm-7pm for some Choose901 merch.
About Crosstown Concourse
Crosstown Concourse is the 1.5 million sq ft former home of the Sears distribution center in the Crosstown neighborhood of Memphis, TN. Building on three of Memphis’ strongest community assets— arts, healthcare, and education— Crosstown Concourse has been developed as a mixed-use vertical urban village, consisting of a purposeful collective of commercial, residential, and retail partners.
The mixed-use redevelopment will include restaurants and retail, a small grocery, a fitness center and health clinics, a charter high school, a contemporary art center, commercial offices, and 265 loft-style apartments. This project will create 800 jobs and generate more than $37 million in new wages annually.
Kemmons Wilson Companies is overseeing the project in collaboration with architecture firms Looney Ricks Kiss and Dialog (Vancouver) on design. Grinder Taber Grinder is the general contractor.
Crosstown Concourse will be designed as a network of event spaces that foster curiosity, discovery and imagination, and provoke active and experiential learning and engagement. This will both distinguish the Crosstown Concourse site and act as a tool for welcoming new visitors and audiences to interact in a meaningful way.
Crosstown Concourse will be designed to dissolve access barriers and be inclusive to all – to promote openness, interconnection, and unbounded exchange. Porous edges on all sides of the site will allow for the free flow of everyday neighborhood life, animating the place through human activity. Shared spaces will serve the needs of multiple tenants and create an enhanced sense of community.
Crosstown Concourse will be an exemplary model of a large-scale, mixed-use redevelopment with leading sustainable thinking and design. Current planning includes taking advantage of the building structure to incorporate unique passive strategies including stack ventilation, pre-cooling, and radiant surface cooling and dehumidification. By maximizing conservation of water, energy, and materials, and minimizing waste, greenhouse gas emissions, and other pollutants, Crosstown Concourse will be celebrated as a showcase of sustainability.
The founding tenants for the Crosstown Concourse project are: Church Health center, Crosstown Arts, Gestalt Community Schools, Methodist LeBonheur, Memphis Teacher Residency, St. Jude Children’s Research Hospital, A Step Ahead Foundation, CBU, City Leadership, Crosstown Back Institute, The Excel Center, The Poplar Foundation, The Pyramid Peak Foundation, Southern College of Optometry, and Teacher Town USA. Go here for more info.
- $200 million from 21 different sources, including philanthropic, private, and public funding has been secured to complete the project
- Over 450,000 sq. feet of space has been pre-leased
- An estimated 3000 people will pass through the building every day
- 265 loft-style apartments are planned for floors seven through ten, including studios and one,two, and three bedroom units
- The 1150 car parking garage next to the building will also be renovated
Recently announced retail tenants:
- Mama Gaia
- I Love Juice Bar
- The Curb Market
- A new theatre
- Crosstown Brewing Company
- The Church Health Center and YMCA
- Crosstown High
- French Truck Coffee
- The Kitchen Next Door
- Farm Burger
- See all tenants here.