Now is the Time. Memphis is the Place.

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  • It's already hard not to be curious about someone who names himself @goldperms, and that coupled with a sound influenced by everything from hip hop artists like Tyler the Creator and Medhane to jazz composers like Stelvio Cipriani made us want to dig deeper. What are gold perms'? Who is goldperms? How does one become goldperms? We had fun finding out, and we think you will, too. Use the link in our bio to hear his story, and swipe through the photos from #choose901 intern @colecreasy.
  • So, a blonde lawyer has to play football while up against the horrors of the jungle and defending the galaxy?... Even though that movie will probably never be made, Free Movie Nights at @overtonsquare are back and contain all of these elements and more 📽 Use the link in our bio to see what’s showing. #choose901
  • Ready your blankets and chairs, and get your fill of river breezes and great tunes this April when the @river_series_at_harbor_town makes its comeback! The link in our bio's got the line-up, and shows kick off on April 7th. Now all we need is for winter to get it's act together and get gone ✌️ #choose901
  • If this were Twitter, we’d say RT for good luck. Since it’s not and you can’t retweet on Insta, we’ll say we hope your St. Patrick’s Day is as bold as this dude’s Pimp cup 🤑 We hope you’re not sick of wearing green just yet, because today is still full of poppin paddy’s day parties. Use the link in our bio to see what happening and where. #choose901 📸: @adarrylljacksonsr . . . . . . . . . . #WeAreMemphis #MustBeMemphis #ILoveMemphis #stpatricksday
  • Loverboy really knew what they were talking about when they said “Everybody’s working for the weekend.” You’ve put in the work and now it’s time to collect your rewards, and by rewards, we mean good times. Use the link in our bio to find some of those before it’s time to do it all over again next week.⁣ .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #choose901 #bringyoursoul #ilovememphis #theweekender #stpaddysday #memphis #bealest #downtownmemphis
  • Congrats to our winner @mmdarby1! . . 📣IT'S GIVEAWAY TIME📣 Soon it'll be time to lace up those sneakers and channel that "roadrunner" energy for the @greatamericanriverrun on May 25th! Registration prices go up at the end of the month, so use the link in our bio to purchase yours before the increase. Before you do, we're giving away a pair of race registrations to get you hype to hit the ground running 🏅Enter to win:⁣ 🏅Like this post⁣ 🏅Follow @choose901 and @greatamericanriverrun⁣ 🏅Tag a quick-feet friend that'll help you get across the finish line⁣ 🏅We will select a winner tomorrow (3/14) Good luck! #choose901
  • We all know @burkesbookstore puts the “lit” in “literary," but what exactly inhabits its shelves? Hit the link in our bio for a closer look at the bindings of Burke’s rare and collectibles section. Watch out for paper cuts, because this one’s a real page-turner... 😂⁣ .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #bookstores #ilovememphis #choose901 #bringyoursoul #literary #booknerd #cooperyoung #midtownmemphis