Now is the Time. Memphis is the Place.

Amazing Views and More at Bass Pro Pyramid

Photos: Amanda Hill

Bass Pro Shops at the Pyramid is now open!

Bass Pro Pyramid Memphis Pano

Observation Deck atop the Bass Pro Pyramid, Photo: Amanda Hill

This project represents the single largest investment in size and scope that Bass Pro Shops has ever made outside of its national headquarters in Missouri. In addition to vast assortments of outdoor gear, the new destination experience will include wilderness hotel Big Cypress Lodge, 600,000 gallons of water features; a cypress swamp with 100-foot-tall trees; the interactive Ducks Unlimited Waterfowling Heritage Center; and a breathtaking glass-floored cantilevering observation deck at the top of the 32-story steel pyramid.

Bass Pro Pyramid Memphis

36 Species of fish at Bass Pro Pyramid, Photo: Amanda Hill

In keeping with Bass Pro Shops’ commitment to conserving wildlife and the outdoors for future generations to enjoy and protect, the company will donate 50 cents of every dollar spent during the Evening for Conservation to nonprofit conservation organizations including Ducks Unlimited and America’s Wildlife Museum and Aquarium.

“The people of our company believe very strongly that the future of our industry, the sports we serve, and the sports we personally enjoy are absolutely more dependent upon our conservation efforts and how we manage our natural resources than anything else,” said Bass Pro Shops Founder Johnny Morris. “It is far more important than any catalog we mail, any new store we open, or any new product our vendors create.”

The celebration event will be the first opportunity for Memphians to step inside the transformed Pyramid. In addition to being part of history, guests can experience special exhibits, special savings on an assortment of products, and several giveaways with celebrities, and experts on fishing, hunting, waterfowling and boating will be available to talk with guests.


Uncle Buck’s Fishbowl and Grill (Bowling Alley), Photo: Amanda Hill

The grand opening activities will begin outside the complex at 6 p.m. with a special opening ceremony featuring live entertainment and surprise guests. Following the ceremony, the Pyramid will officially open its doors and welcome its first guests. In addition to exploring the massive new experience, fans are invited to meet their favorite celebrities for autographs and photos.

The grand opening event is free and open to the public. In keeping with Bass Pro Shops’ and its founder Johnny Morris’ commitment to conserving wildlife and the outdoors for future generations to enjoy and protect, the company will donate 50 cents of every dollar spent during the Evening for Conservation to nonprofit conservation organizations including Ducks Unlimited, among others.

Special appearances include:

  • John Anderson, country music superstar
  • Ernie Brown, Jr. (“Turtleman”), host of Animal Planet’s hit show, “Call of the Wildman”
  • Bill Dance, legendary bass angler and host of NBC Sports Network’s “Bill Dance Outdoors”
  • Tony Stewart, NASCAR driver of the No. 14 Bass Pro Shops/TRACKER Boats Chevrolet SS
  • Kiara Young, 2015 Miss Tennessee USA 

Additional celebrities in attendance include:


  • Phillip Crowe, award winning wildlife artist representing Ducks Unlimited
  • Fred Zink, Zink Calls/Avian-X Decoys owner
  • Buck Gardner, world champion duck caller and founder of Buck Gardner Calls
  • Jimmy Houston, host of World Fishing Network’s “Jimmy Houston Outdoors”
  • Field Hudnall, host of Outdoor Channel’s “DU TV”, Field Proven Calls owner
  • Rob Keck, RedHead Pro Hunting team member and host of “Bass Pro Shops Outdoor World” radio show
  • Doug Koenig (World’s Best All Around Shooter), competitive-shooter
  • Jerry Martin, RedHead Head Pro Hunting team member and The Legends of the Outdoors Hall of Fame member
  • Nick Mundt, Travis ‘T-Bone’ Turner and Michael Waddell hosts of Outdoor Channel’s “Bone Collector”
  • Rusty Sellars, True Timber founder and CEO
  • John Stephens, Duck Calling World Champion
  • Brenda Valentine, First Lady of Hunting and RedHead Pro Hunting team member


  • Coach Hugh Freeze, Head Football Coach, University of Mississippi (“Ole Miss”)
  • Jeanette Lee (“The Black Widow”), professional billiards star
  • Kendall Newson, former Miami Dolphin and Bass Pro Shops NITRO Pro Team member


  • Richard Childress, Richard Childress Racing chairman and CEO
  • Austin Dillon, NASCAR driver of the No. 3 Bass Pro Shops/TRACKER Boats Chevrolet Camaro
  • Kerry Earnhardt, former NASCAR driver, outdoor personality and co-founder of the Earnhardt Collection and Earnhardt Outdoors
  • Kelley Earnhardt Miller, JR Motorsports general manager and co-owner, co-founder of Earnhardt Outdoors
Tallest freestanding elevator in America at Bass Pro Pyramid

Tallest freestanding elevator in America, Photo: Amanda Hill

Full schedule:

Thursday, April 30

  • First 200 customers receive a Bass Pro Shops 3D holder and gift card
  • Jamie McMurray, driver of the #1 Bass Pro Shops/NWTF Chevrolet SS at 6 p.m.
  • Free Buck Knife engraving from CJ Buck 10 a.m. to 1 p.m.
  • Ronnie Philips and Logan Burditt, Heartland Waterfowl from 5 to 8 p.m.
  • Performance by Maddie and Tae at 6 p.m.

Friday, May 1

  • First 200 customers receive a Columbia Coolhead ball cap
  • Ronnie Philips, Heartland Waterfowl from 8 to 11 a.m.
  • Performance by Drake White at 3 p.m.

Saturday, May 2

  • First 200 customers receive a Bass Pro Shops and MasterCard travel blanket
  • Troy & Jacob Landry of History Channel’s “Swamp People” from 10 a.m. to 12 p.m. and 1 p.m. to 3 p.m.
  • R. Lee Ermey, USMC Veteran (“The Gunny”) from 10 a.m. to 4 p.m.
  • Performance by Blane Howard at 12 p.m.
  • Performance by Liz Moriondo at 2 p.m.

Sunday, May 3

  • First 200 customers receive a Bass Pro Shops Tervis tumbler

Starting Thursday, the store will operate normal hours 8am to midnight Monday through Saturday and Sunday 8am to 11pm (hours may vary after a few weeks). Admission to the store is free. Select attractions will require a fee. The Lookout, the observation deck located at the top of the Pyramid, will cost $10 (kids can ride for $5 until 4 p.m.). Guests can also purchase an annual membership for $100. Admission is included for Big Cypress Lodge guests.

Guests attending opening weekend activities are encouraged to plan ahead as the parking lot is expected to fill up early. The City of Memphis plans to operate free shuttles from remote parking lots at peak times and you can go here for more specific info.

Parking Info:

Due to the Grand Opening festivities, very limited parking will be available in the Bass Pro Shops at the Pyramid parking lots. In order to provide a positive downtown experience for Memphians and visitors, the City of Memphis and MATA will provide free parking, and free shuttle service on April 29 and April 30.

In addition to the free and pay-to-park lots within walking distance of the Pyramid, there will be three free parking lots designated along AW Willis which will be serviced by a free shuttle to and from the Pyramid from 2 p.m. to 1 a.m. At the same time, MATA will offer free shuttle service along the Main Street and Riverside loop routes from 2:00 p.m. to 1:00 a.m. on April 29 and April 30.

Go here for the full parking map.

Cypress Lodge at Bass Pro Pyramid in Memphis

Cypress Lodge Hotel Room, Photo: Amanda Hill

Bass Pro Pyramid Alligators in Memphis

Alligator at Bass Pro Pyramid, Photo: Amanda Hill

What else will Bass Pro offer? Here’s just a few things:

  • Stay at Big Cypress Lodge, the first hotel inside a Bass Pro Shops location. It is a wilderness hotel where guests can stay in rustic-elegant and well-appointed guest cabins and suites. Reservations are now being accepted here. Spa services are offered at the hotel via two massage rooms and two mani/pedi stations. A fitness center, boardroom, conference rooms, and a patio event space are also available.
  • Ride the tallest freestanding elevator in America, 28-stories to the top of the Pyramid.
  • Stand on glass-floored observation decks at the top, patterned after the Grand Canyon Skywalk, that offer breathtaking 360-degree views 300 feet above Memphis and the Mississippi River.
  • Bowl “underwater” at Uncle Buck’s Fishbowl and Grill, a nautical-themed restaurant and bar with a saltwater aquarium and a 13-lane bowling alley. Cost to bowl: M-F till 5pm $20/lane/hour, Sun-Thurs after 5pm $25/lane/hour, 5pm Fri – 5pm Sun is $30/lane/hour. Shoes are $3.25. If you just have 1 or 2 bowlers, you can rent a lane for $12/half hour, Mon-Fri until 5pm, $14.50/hour after 5pm Sun-Thurs, and $17/hour from 5pm Friday to 5pm Sunday. Also, each lane has a projection screen so you can bowl and watch the Grizzlies games!
  • Explore a giant cypress swamp environment with ponds, towering 100-foot cypress trees, an 84,000-gallon alligator habitat and live duck aviaries.
  • Discover underwater ecosystems with 10 aquariums teeming with more than 1,800 fish from largemouth bass to blue catfish to lake sturgeon and alligator gar.
  • Enjoy food from Uncle Buck’s Fishbowl & Grill, located on the ground floor. This is a casual family dining atmosphere with an island-themed bar. The bar features a huge saltwater aquarium filled with tropical fish.
  • Wine and dine on top of Memphis at the Mile High Catfish House, a restaurant and bar situated at the top of the Pyramid. They serve southern-inspired dishes, offer indoor and outdoor seating along with a massive circular 10,000 gallon catfish aquarium.
  • Practice your aim at 25-yard live fire pistol and archery ranges.
  • Enjoy the largest assortment of waterfowl and related hunting equipment ever assembled with a wide variety of quality sporting gear to experience the outdoors.

Check out the view from the Observation Deck:


You can follow Bass Pro Shops at the Pyramid on Facebook for updates or call them at 901-291-8200 for more info.

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