Now is the Time. Memphis is the Place.

901 Day Primer: Things To Know

What’s up with 901 Day?

901 Day is the unofficial grassroots holiday founded by Kerry Crawford and Jen Clarke during which all Memphians are encouraged to celebrate what we love about our city.

901 is the area code for Memphis.

901 Day is observed on September 1st.


It’s fun and will be here before you know it plus, this year it falls on Labor Day weekend!


901 Day

Photo by Kerry Crawford

There’s no one right way to celebrate 901 Day…

Want to love on the city by participating in a service project with a nonprofit that inspires you? That’s awesome!

Want to put together a group bike ride to your favorite park and play in the sun? Go for it!

Parades, trivia, block parties, flash mobs, make some art, learn a bit of history you didn’t know before, organize a photowalk, support a locally owned business or run a special promotion if you’re a small business owner, throw a 901-themed party… The possibilities are endless!

Engage in something  that’s meaningful to you because, while we have a long way to go on multiple issues, it ain’t all bad, either.

Think about your bright spot in Memphis and how you plan to honor it on 901 Day.

Join us and our friends at I Love Memphis and New Memphis, and let’s make this citywide!

We’ll maintain a list of all of the fun 901 Day happenings and do our best to keep everyone informed.

2018 901 Day Celebrations

  • Exposure
    • #CelebrateYourCity with New Memphis at Exposure.
    • When: Thursday, August 30th, 6:00 pm – 8:00 pm
    • Where: AutoZone Park
    • More info here.
  • Toast the 901 with Choose901 & Old Dominick
    • There will be food trucks, plenty of bars, games, live music, a dance party, Old Dominick will offer tastings, and at midnight, we’ll all raise a glass to the city we love.
    • When: Friday, August 31st, 6:00pm
    • Where: Old Dominick Distillery, 305 South Front Street
    • More info here.
  • 901 Day at Concourse
    • Enjoy family-friendly games and live music on the plaza, in the Central Atrium, and on the loading dock. Beer will be sold on the plaza.
    • When: Saturday, September 1st, 4pm – 8pm
    • Where: Crosstown Concourse, 1350 Concourse Ave.
    • More info here.

See more events happening this weekend here.


  • 901 Day at Makeda’s Cookies
    • 7 Cookies for 9.01 ALLLLLLL DAY!! More info.
  • Brooks Museum
    • The first 10 museum visitors on Saturday, September 1st will receive Individual Memberships at the Art Associates level. Be one of our first 10 visitors this Saturday to get unlimited free admission to the museum for one year, invitations to exclusive members-only opening receptions, reciprocal membership at over 50 museums, and more! Hours are 10 am to 5 pm. Inquire at Visitor Services to learn more.
  • Explore Bike Share
    • In honor of 901 Day, Explore Bike Share invites you to sign up for one month of unlimited hour-long rides for just $9.01. More info.
  • Sunrise Memphis
    • This weekend Sunrise Memphis will be doing a Central BBQ themed brunch with a Central BBQ biscuit, hash browns and coffee for $9.01. They will also have a Central BBQ avocado toast and bring back the Central BBQ breakfast burrito. This special will run Saturday, Sunday & Monday.
  • French Truck Coffee

How do you plan on celebrating 901 Day? Are you gonna host an event or offer a discount to Memphians this year? Let us know in the comments!

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