Hitkidd’s journey in the music world started early. When asked what drew him to music production at age 14, he explained that it’s in his “bloodline.” “As my dad says, it’s really in my blood,” Hitkidd shared. Growing up surrounded by Memphis music makers, his passion was sparked by witnessing his dad and others bring beats to life.
With a track record of collaborations with big names like Bladee, Duke Deuce, and Lil Uzi Vert, Hitkidd knows how to blend his unique sound with others while still staying true to himself. “Every beat was always my style, just a different variation,” he explained. It’s that ability to merge distinct styles that keeps his music fresh and allows him to connect with a diverse range of artists.
As he unveils his highly anticipated album this week, fans are in for a treat. “They can expect a 10/10 rating!” he said, noting the attention to detail he put into the mixes, beats, and overall sound. A particularly special track, he revealed, features Mello Buckzz: “She came to Memphis, and this song is a little different for both of us,” a collaboration that promises a unique blend for listeners.
Memphis’s legacy of blues and hip-hop has been an undeniable force in shaping his music. “Simple, it has all the influence!” he said, summarizing how deeply rooted the city’s musical history is in his work. For Hitkidd, representing Memphis on a national stage is more than a career—it’s a movement. “To be able to see the culture shift because of something I contributed to is always a great feeling.”
Reflecting on a defining moment in his career, Hitkidd cited hearing his name during the Grammy nominations, a surreal experience that marked a turning point. “My heart was beating fast,” he recalled, capturing the thrill and pride of that unforgettable moment.
For young producers in Memphis, his advice is simple but impactful: “BE YOURSELF AND HAVE FUN.” His journey is a testament to the power of authenticity and joy in music, elements he believes are essential for anyone looking to make it in the industry.
The creative process for his latest album was a dynamic one, shifting between studios and vibes. With a wealth of songs to choose from, he felt blessed by the options and the freedom to experiment. “The creative process was fun,” he said, describing the satisfaction of selecting tracks that resonated most with him.
Memphis’s community spirit plays a significant role in his music. Hitkidd emphasizes the importance of staying connected with locals, understanding their perspectives, and seeing where he can contribute. “I’m always talking to people, whether they’re younger or older, more experienced or less experienced,” he shared. This dialogue fuels his art and gives his music a deep-rooted authenticity that resonates with listeners.
Ultimately, Hitkidd wants fans to take away an appreciation of his versatility and growth. “I want people to be able to listen to the album and understand how I was able to get people in different pockets on beats,” he explained. This project is a showcase of his evolution, versatility, and unwavering commitment to his craft and community.
As we listen to Hitkidd’s new album, it’s clear that he’s doing more than creating beats—he’s making Memphis proud, one track at a time.
